Dumb ways to Die

The campaign Dumb ways to die was set up by metro to warn people to be safe around trains. They created several different characters who have all die by doing simple but dumb things, such as set fire to their hair, sell both kidneys on the internet and get your toast out with a fork. They created a song and advised people to share it to worn others about train safety.

The campaign changes a quite serious situation 'death' into a funny and entertaining video, this is what I want to achieve in my animation. I want to take my personal quite emotional story and turn it into a fun and entertaining animation. I like the little characters they have made and I would like to use this idea in my animation, I also like the bright colours they use to add to the vibrant nature of the animation.

Dumb ways to die.